In 2025 the Iowa Memorial Union celebrated 100 years of serving campus, the community and beyond. I was honored to be the one in charge of branding and designing the year-long campaign. We started with the mark and were given the following restrictions: it had to follow brand standards but could be a “unique mark” and needed to be adaptable across multiple platforms and layouts. We narrowed it down to two final marks and although the mark I preferred wasn’t chosen, I’m still proud of the final mark and what we accomplished during this campaign. Cheers to 100 years, IMU!

Marketing Materials Included:
- Street pole banners
- Parade banner
- Enamel pins
- T-shirts and sweatshirts
- Large hanging window banners
- Print and digital displays
- Nametags for staff
- Pop-up banners
- Large LED travel displays
- Etched champagne glasses

The University of Iowa updated their Mission, Vision, Values statement, so we were tasked with updating the wall where the old statement lived and put the new mission statement up. Since the new statement was so much shorter, we decided to make it a little more visually interesting. I worked with two student workers as they came up with various ideas for this wall, coordinated feedback from our campus partners to the students and worked with the print vendor to get it installed. Scroll all the way through to see some of our drafts and what the mission statement wall looked like before!

Wall specs: 103×126” with cut vinyl

This project was such an honor! Herky on Parade is the area’s largest public art installation, only happening every ten years. This year, they made 100 Herky statues and I was proud to help design one of them. The Iowa Memorial Union purchased one of the statues and tasked Erin Fitzgerald and I to design our Herky to commemorate the past 100 years of the IMU. Take a look through the photos to see our Herky come to life!

Project Details:

700+ images printed on automotive vinyl, cut and applied individually using a heat gun and squeegee

Automotive gold spray paint for his head, beak, and shoes

Two pieces of 4” acrylic ribbon are faced and backed with reflective gold vinyl and cut black letters secured to the bird on varying depth standoffs.

Black electrical tape used to give a seamless edge to the photos

Timeline: 4 weeks

Awards: 2025 ACUI Steal This Idea - 3rd place for Promotional Products

I was tasked with filling this nook on the ground floor of the Iowa Memorial Union. They wanted to represent the Hawkeye Wave somehow which is a tradition at University of Iowa football games to turn and wave to the kids in the Children’s Hospital right across the street. I had already seen this photo in our image library and instantly knew it’d be a great space for it! We did have to Photoshop in a few people on the sides to be able to see the entire hospital but it turned out well! I designed the wall and the plaque next to it, made mockups, prepped files to print, and worked with our vendor to get it installed.

Wall specs: 187.25 x 78.5” printed vinyl

Plaque specs: 13.75 x 8.5” laser etched on sintra

The Food Pantry at Iowa was moving from a small nook within the IMU to the ground floor next to an ice cream shop, the official university book store, coffeeshop, etc. This was a pilot project to see how the Food Pantry would be received in such a public space. Knowing this, the IMU directors didn't want to take out walls or any permanent fixtures which was a challenge but understandable. We had two months to study the habits of the Food Pantry workers and shoppers and elevate the experience all around. Within the first month of the Food Pantry opening, the number of visitors increased by 160% from that time last year - wow!

Project Details:

Determined floor plan

Advocated for new fridges & freezers

Created all signage (floor, hanging, wall, cooler headers, etc.)

Determined and purchased all furnishings

Managed budget and timeline

Timeline: 2 months

Awards: 2025 ACUI Steal This Idea - 3rd place for Interior & Wall Art

Harold Bradley Jr. was an alumnus from the University of Iowa who played football (collegiate and professional), was an artist, musician, and actor. This project was originally started before I was hired and took us over a year and a half to complete. The Chief Innovation Officer for the University asked us to create a memorial for Harold Bradley Jr. within the IMU. We collaborated with him, the IMU building directors, the Athletics department, the University Special Collections and Archives, and finally Harold Bradley Jr.'s children. We mocked up this display in four different locations within the building and this was the winning spot. Once the display was finished, the CIO hosted a ribbon-cutting event to show off our hard work.

Project details:

Full-wall collage and letters on printed vinyl with his signature in cut white vinyl

22 images printed on metal and mounted on varying depths of Sintra blocks

2 large cutout images printed on Sintra mounted with 2” black standoffs

4 clear acrylic panels with cut vinyl, mounted with 1” clear standoffs

2 quote plaques laser etched on sintra

Wall with paintings vinyls: sunflower gold, white, and light gray cut vinyls

Invitations for the dedication ceremony

Timeline: 2+ years

Awards: 2025 ACUI Steal This Idea - 2nd place for Miscellaneous

Allow me to introduce you to the newest Tap Truck in Des Moines - The Rolling Social Club! The owner wanted a modern logo to go with the vibe of her Italian Ape truck. The name lended itself to being a really fun logo and I think pulled it all together so perfectly!

The owner has since sold the truck to spend more time with her family but I'm still proud of how it turned out!

This was a letter and email I designed for Baylor’s Calendar Year End campaign. A #10 envelope and Company Reply Envelope were also part of this direct mail package. This campaign launched December of 2019.

8.5x11” Letter Reply

Email Design

I worked on a handful of projects with Sacramento State but here are a few of my favorites: a spring appeal letter, a quarterly engagement postcard and a holiday card.

8.5x14 Letter Reply

6x9 Postcard

7.5x10 Folded Card

The first few pieces were designed together for Austin College’s FY19 Kickoff campaign. Then under the line is a letter created as their Fall Appeal.

8.5x3.5 Buckslip

#10 Envelope

8.5x3.5 Reply Card

Emails

8.5x14 Letter Reply

Texas A&M Division of IT hosts the University System's annual Technology Summit every February at the Moody Gardens Convention Center in Galveston, TX. I created marketing materials including digital signage, outdoor banners, conference shirts, name badges, directional signs, table tents, flyers and more.

My duties while at the conference included co-hosting and assisting the event coordinator.

View the Tech Summit program I designed here.

Tech Summit Stats: 500+ attendees, 60+ speakers, 130+ sponsors, 15 staff workers, 3 days.

See more at http://techsummit.tamu.edu/

This is a newsletter that Texas A&M IT mails out bi-annually to all employees across campus (roughly 10,000 distributed).

Since these are mailed out to all employees, it needed to appeal to and be understood by a non-technical audience. We wanted to offer a mix of stories about basics of “the cloud,” as well as covering collaboration tools that would help both faculty and staff members. The articles needed to have a mix of both basic information and more in-depth descriptions of services.

8.5x11 Folded Brochure

I created a new brand when Mg Biologics got licensed to ship product to Canada. I used the Canadian red as well as their signature maple leaf in the logo to separate it from the other products offered. The bottom image is the label used on all products shipped to Canada.

Project Details:

8.5x11 Folded Brochure

4x7 product label

My previous branding of myself incorporated this little guy, I call him Henry. I used him on my resume, business card, website and as a leave-behind at interviews. His fun personality helped me stand out from other applicants right out of college. Thanks, Henry!